branding and THE FUNDAMENTALS OF YOUR BRAND
The fundamentals of your brand and what you should think about when it comes to how to brand your business and create the social perception you want and need with the help of Branding.
What is Branding?
Branding is a Professional Service offered by studios, agencies, or freelancers to help businesses and individuals create a certain perception of their persona/brand. A brand is a certain feeling that the wider society and individuals hold about an entity. A brand can be either a Personal or Corporate one. Both Corporate and Personal brands lean towards each other, as corporate brands looking towards the future are trying to become more personal and vice versa.
Why do businesses need Branding?
Whether you’re an Enterprise, Medium to Small medium-sized business, a Freelancer, or just a humanoid, everybody needs branding, but why? When contacting Branding Experts before moving into Market you ensure a stable platform for your business to grow and scale on. Branding can help you solve several problems, even if you’re contacting Branding Consultants after going into the Market. Having a brand and creating a feeling about it is the biggest hurdle branding services are trying to cross.
Key Branding Pillars, which ensure you everything needed to scale and grow in a sustainable way:
- Goals and Ambitions
- Social Duty
- Visual Identity (Logo, Typography, Colour Palette, Visual Assets, Visual Templates, etc …)
- Communicational Guidelines (Internal and External)
- Market Research
- Brand Strategy
Creating the Right Brand Awareness
By defining key branding pillars you ensure having a well thought-through cohesively structured system that helps you portray your brand in the most efficient way possible, ensuring a clear vision of who your brand is, what it is about, and how to feel about it.